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Pelvic PT Rising

Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping it 100% real - and having some fun - along the way!

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Pelvic PT Rising

The 3 Types of Failing Businesses

October 23, 2025

The 3 Types of Failing Businesses (And Which One You Might Be In)

When we think about business failure, most of us imagine closing the doors for good. But in reality, there are three different types of failure we see in pelvic health businesses — and two of them are much more common, but rarely talked about.

In this episode, we cover:

Why some practices close completely (and how often it happens nationally)
The “Business Purgatory" owners that limp along but never grow or provide freedom
The "Gilded Cage" and most tragic failure: financial success but personal misery for the owner
Why national stats show many small businesses either fail outright or never become profitable
How to honestly assess where you are — and how to avoid these pitfalls

If you’ve ever wondered if your practice is truly “successful,” this episode is for you.

🎧 Listen here: www.pelvicptrising.com/podcast

Business Accelerator Program

📢 If you’re ready to avoid these pitfalls and build a business that’s profitable and sustainable, check out our Accelerator Program. It’s designed to give you the exact tools and guidance to grow with confidence. Learn more at www.pelvicptrising.com/accelerator

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!