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Pelvic PT Rising

Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping it 100% real - and having some fun - along the way!

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Pelvic PT Rising

From Surviving to Thriving in Business as a Pelvic PT/OT Owner

December 18, 2025

A lot of pelvic health business owners are just surviving.

They’re working hard. Seeing patients. Paying the rent and bills, with maybe a bit left over for themselves.

But surviving isn’t why most people started a practice.

In this episode, we talk about what it actually means to thrive as a business owner—and why the success you want is often on the other side of the work you’ve been avoiding.

We walk through the five core areas we see in truly thriving practices:

Financial confidence
Lifestyle and time freedom
Clinical excellence
Daily enjoyment
Community impact

We also discuss why willpower alone rarely gets people there, why grinding harder often backfires, and how getting the right support can completely change the trajectory of your business.

If you’ve ever felt stuck between “it’s fine” and “this isn’t what I imagined,” this episode will give you clarity—and a framework to think differently about what’s next.

👉 Want to see where you fall right now?
Check out our Thriving Practice Calculator:
www.pelvicptrising.com/thriving-practice

Business Accelerator Program - Closing Tomorrow!

If you want to take your business to the next level - to truly thrive - we'd love to help you. Find all the details and register at www.pelvicptrising.com/accelerator. Registration closes tomorrow (Fri, 12/19).

See how 425+ business owners have transformed their practice!

About Us

Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 800+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!