Converting Leads to Paying Patients - Your Conversion System Artwork

Pelvic PT Rising

Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping it 100% real - and having some fun - along the way!

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Pelvic PT Rising

Converting Leads to Paying Patients - Your Conversion System

June 11, 2026 • Nicole Cozean, PT, DPT, WCS & Jesse Cozean

0:00 | 25:04

Getting leads is only the first step. The next part is turning those leads into paying patients. And this is where many of us struggle.

In this episode, we break down the conversion system that takes someone from "I'm interested" to actually showing up for an evaluation.

We cover:

Why scripts are only a small part of conversion
The biggest follow-up mistakes practice owners make
Why texting isn't enough
The power of getting people on the phone
How systems reduce mental load and improve consistency
Why most people aren't losing patients to competitors—they're losing them to inaction

If your schedule isn't full, your conversion system may be leaking more patients than you realize.

Business Accelerator Program

Registration for Accelerator Cohort #7 is opening soon!

Inside our 6-month coaching program, we give you:
✅ The exact phone scripts we used at PelvicSanity
✅ The conversion systems that have helped thousands of patients get scheduled
✅ Marketing, business systems, and clinical excellence training
✅ Coaching, accountability, and support from our team

If you're ready to make your business look different by the end of 2026, we'd love to help.

👉 www.pelvicptrising.com/accelerator

About Nicole & Jesse Cozean

Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.

🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!