Scaling Your Practice: An Interview with Hannah Strom Artwork

Pelvic PT Rising

Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping it 100% real - and having some fun - along the way!

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Pelvic PT Rising

Scaling Your Practice: An Interview with Hannah Strom

July 02, 2026

0:00 | 40:00

What does it really take to grow from a single treatment room into a thriving multi-location practice?

In this episode, we sit down with Hannah Strom, founder of Awake Pelvic Health, to talk about the mindset, leadership, and intentional decisions that fueled her incredible growth.

Hannah shares how she started in a tiny room at the back of a yoga studio and, just five years later, has built a practice with three locations and ten clinicians. But this conversation isn't just about growth—it's about becoming the leader your business needs.

We discuss:

✅ Why every stage of growth feels uncomfortable
✅ Building a culture centered on mentorship and curiosity
✅ The transition from clinician to business owner
✅ Balancing high standards with giving your team room to grow
✅ Why workshops have been a cornerstone of her marketing strategy
✅ Creating a business that supports your life—not just your schedule

One of our favorite takeaways:

Your business only grows as much as you're willing to grow.

About Hannah Strom

Hannah Strom is the founder of Awake Pelvic Health, a pelvic health practice with three locations built around whole-body care, mentorship, and clinical excellence.

Learn more at www.awakepelvichealth.com

Follow Hannah on Instagram: @awakepelvichealth

Business Accelerator

If you're looking to grow your practice with more confidence, better systems, and support from a community of like-minded pelvic rehab business owners, we'd love to have you in a future Business Accelerator cohort.

Learn more at:

👉 www.pelvicptrising.com/accelerator

About Nicole & Jesse Cozean

Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.

🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!