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Pelvic PT Rising

Helping pelvic physical therapists improve as clinicians, in their careers or business, and their lives. Hosted by Dr. Nicole Cozean and Jesse Cozean, the founders of PelvicSanity physical therapy and the Pelvic PT Huddle, the podcast explores all aspects of pelvic physical therapy. You'll find the clinical pearls that Dr. Nicole teaches in her continuing education courses, the business and career advice that catapulted PelvicSanity into one of the largest cash-based physical therapy practices in the country, and living life as business owners and pelvic health advocates. And we'll be keeping it 100% real - and having some fun - along the way!

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Pelvic PT Rising

Is an Online Business Really the Future?

July 16, 2026 • Nicole Cozean, PT, DPT, WCS & Jesse Cozean

0:00 | 37:02

"Everyone" seems to be saying the future is online. Create a course. Sell a membership. Telehealth in your pajamas.

Stop trading your time for money. Retire on a beach.

As owners of both a thriving brick-and-mortar practice and a successful online business, we wanted to share a reality check.

In this episode, we discuss:

✅ Why most pelvic PTs are looking at online business for the wrong reasons
✅ Why building an online business is often harder than building a local practice
✅ The biggest mistakes we see clinicians make before they ever get started
✅ Why content creation is a full-time job—not passive income
✅ How AI is changing the future of online education
✅ Why we still believe the greatest opportunity is delivering exceptional in-person care

One of our biggest takeaways:

Don't chase what looks exciting online. Build the business you're actually passionate about.

Business Accelerator

If your goal is to build a thriving pelvic rehab business, we'd encourage you to double down on what you already know how to do: provide exceptional patient care.

The Business Accelerator helps you build the marketing, systems, pricing, and confidence to grow a profitable brick-and-mortar practice—without chasing every new trend.

Learn more about future cohorts:

👉 www.pelvicptrising.com/accelerator

About Nicole & Jesse Cozean

Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.

🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 1,000+ pelvic rehab businesses to grow, thrive and enjoy their business

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!