Look Left @ Marketing
A look at what's happening with marketing content, public relations and crisis communications.
Podcasting since 2020 • 45 episodes
Look Left @ Marketing
Latest Episodes
AI Still Needs Humans — and Other Takeaways from Content Marketing World 2023
Each year, thousands of content marketers make their way to Content Marketing World to gain insight from a wide variety of experts. For the first time, the show moved from its original home in Cleveland to Washington, D.C. Look Left’s David Spr...
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27:26
Using Generative AI (Cautiously) in B2B Tech Content Marketing and PR
For those dwelling on the dirt and worm sides of rocks, the term “generative AI” probably doesn’t spark a conversation. For the rest of us, there hasn’t been a day over the last year when we didn’t talk or read about it. Almost every company is...
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28:40
Tips for B2B Tech Rebranding Projects
For B2B tech companies, rebranding exercises are incredibly involved and require expert teamwork, creativity and decision-making. Look Left recently underwent a rebranding, and we decided to use the podcast to share some of our most important l...
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38:27