The Ars Amorata Podcast

The Zan and Jordan Show — Restoring Beauty — The Philosopher Who Proved Approaching Her Is a Moral Act

Ars Amorata

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 22:46

Send us Fan Mail

Every once in a while a new paradigm of thinking enters your mind, reformats your worldview, and blows your sense of what’s possible in life wide open.

A friend of mine used to refer to these as brainquakes, and they might only happen once every few years.

Zan gave many of us such a brainquake with his initial Ars Amorata philosophy. Now, a brainquake has happened unto Zan.

The mathematician-philosopher Alfred North Whitehead spent his life trying to understand the nature of reality. His conclusion: beauty is the purpose of the universe — and God’s entire project is forever luring you toward more beauty.

The upside of this is that every single event in the cosmos happens as an invitation… ushering us, ever deeper, into moments of wonder, beauty, awe, enchantment.

However, every time you stay in your seat, delete the message, swallow your truth — you’re not just missing an opportunity. You’re choosing inertia over beauty. And inertia, argues Zan, is evil.

My inner critic was already giving me stick for not talking to that beautiful woman; now you’re telling me my failure to approach her is evil?!

Well, it takes a lot of energy to suppress God’s plan of beauty.

On the other side: the more courageous the jump, the more beauty can come.

🔗 The Amorati Guild: arsamorata.com/guild

__________________________________________________

Need a gunslinger? Someone who rides into town, completely solves your problem, then rides off into the sunset. Contact Zan Perrion personally to inquire about his incredibly effective one-on-one Laser Coaching. Find him here: https://arsamorata.com/gunslinger/
__________________________________

Get instant access to our 4 part mini-course with Zan Perrion 🎁 :
https://amorati.me/free-gift/
__________________________________

Join our newsletter here & get all our latest: https://arsamorata.com/#joincommunity
__________________________________________________

ARS AMORATA is a celebration of the art of seduction, the rebirth of romance, and a lifelong quest for beauty and adventure.

Ars Amorata is a philosophy of beauty. It is a way of life. It is not a religion. It is a belief system, similar to the way one might call Stoicism a belief system or a way of life. It is a layer that exists (or not) below all religion and all social structures. And it belongs to all of you.

Philosophers throughout the ages have argued whether beauty is objective or subjective, but in my view, beauty is neither. It is neither inherent as a property of the object (the objective view) nor is it in the eye of the beholder (the subjective view). Beauty is a third thing altogether.

Beauty is prime. It stands alone. It is a thing apart, in Kant's words: a Thing-In-Itself (Ding an sich). Beauty emanates from what Aristotle called the Unmoved Mover, what Plotinus called The One, what scientists call the Big Bang, and what John in the New Testament called the Word or Logos.

Ars Amorata is an attempt to lift Beauty to its rightful place as the primary guiding principle in our hearts and in the world.
__________________________________

Visit the Ars Amorata WEBSITE: http://www.ArsAmorata.com

Visit the Zan Perrion WEBSITE: http://www.ZanPerrion.com

Join our Ars Amorata group on FACEBOOK: https://www.facebook.com/share/g/1Bid....
__________________________________________________

Copyright ©️ 2026 Alabaster Communications Inc. All rights reserved.

Support the show