Close The Deal Podcast

11 Billboard Ad Mistakes That Burn Your Budget (And How to Fix Them) #110 | Close The Deal

• Ewell Smith

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0:00 | 45:44

Are your billboard ads doing more harm than good? In this episode of the Close The Deal Podcast, veteran marketer and outdoor advertising expert Eric Murr breaks down the 11 most common billboard ad mistakes that drain budgets, confuse audiences, and sabotage sales.

From bloated designs and misleading calls to action — to ignoring your digital reality — Eric shares real-world insights that could save you thousands and radically improve your ad performance.

What You’ll Learn:

  • Why “more info” = less impact in billboard advertising
  • How billboard ads drive (or destroy) your online traffic
  • Why color, contrast, and ego can ruin a campaign
  • The right role of billboards in your marketing funnel
  • How to combine outdoor + digital for massive ROI

Whether you're a local business owner, franchisee, or ad buyer, this episode will change the way you see billboards — and give you the tools to use them right.

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Visit www.CloseTheDeal.com to see all episodes.

The Close The Deal Podcast is where decisions and broken promises to oneself  get made.

Hosted by Ewell Smith, this show features real conversations with high achievers - entrepreneurs, business owners, leaders, and competitors who are at a crossroads facing the decision they’ve been putting off. 

This isn’t about theory, tactics, or surface-level advice.
Every episode is built around one thing:

👉 A clear decision
👉 A real commitment

If you’re building something, you already know the truth -
there’s a decision in front of you that matters.

This show is where you face it.

🔥 CALL TO ACTION 

Want to be part of it?

Go to CloseTheDeal.com and put your name on the board.




Contributor

Ewell Smith

Host