Why Logic Will Never Close the Deal with Corey Cousins #113 | Close The Deal

Logic does not close deals. Emotion does.
In this episode of the Close The Deal Podcast, Corey Cousins breaks down the biggest mistake salespeople make and why relying on logic, features, and data often causes prospects to hesitate, stall, or disappear.

Corey is the Vice President of Sales at Destination Motivation, the number one sales and lead conversion incentive company in the nation. He has trained thousands of sales professionals and helped companies dramatically increase close rates, reduce cancellations, and create more feel good buying experiences.

Inside this conversation, Corey shares how emotional drivers shape buying decisions, the power of the FAB method, and why linking a purchase to a positive emotional outcome creates trust and momentum. He also explains how Destination Motivation uses experience based incentives to stop ghosting and boost long term customer satisfaction.

If you want to understand how people actually make decisions and how to create deeper connections that close more deals, this episode is for you.

What You Will Learn

• Why logic rarely wins and what truly motivates buyers
• How emotions guide 90 percent of purchase decisions
• How to apply the FAB method to spark better conversations
• Why vacations and experiences create powerful emotional anchors
• How to prevent cancellations with one simple shift
• The mindset Corey wishes he learned earlier in his career
• How sales teams can create trust faster without pressure

sales emotional selling buyer psychology corey cousins destination motivation closing deals sales training sales mindset home services sales customer behavior fab method sales coaching increase close rate prevent cancellations

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Visit www.CloseTheDeal.com to see all episodes.

The Close The Deal Podcast is where decisions and broken promises to oneself  get made.

Hosted by Ewell Smith, this show features real conversations with high achievers - entrepreneurs, business owners, leaders, and competitors who are at a crossroads facing the decision they’ve been putting off. 

This isn’t about theory, tactics, or surface-level advice.
Every episode is built around one thing:

👉 A clear decision
👉 A real commitment

If you’re building something, you already know the truth -
there’s a decision in front of you that matters.

This show is where you face it.

🔥 CALL TO ACTION 

Want to be part of it?

Go to CloseTheDeal.com and put your name on the board.