How AI & Authentic Stories Are Transforming School PR with Amanda Materre Artwork

Mastering Social Media for Schools

Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!

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Mastering Social Media for Schools

How AI & Authentic Stories Are Transforming School PR with Amanda Materre

May 12, 2025 • Andrea Gribble • Episode 266

Amanda Materre from Alief ISD is on a mission—and it involves storytelling, strategy, and a whole lot of heart. In this episode, Amanda breaks down how she’s using AI tools to streamline communication, empower educators, and show up more authentically online. Whether you’re short on time or struggling to collect great content, Amanda’s approach will leave you feeling inspired and ready to work smarter—not harder.

4 Big Takeaways:

Use AI to Work Smarter, Not Harder – Amanda’s AI-powered workflow helps turn one story into multiple platform-ready posts (think: Facebook, Instagram, LinkedIn, newsletters). Her secret? Smart prompts, time-saving tools, and intentional planning.
Build Real Relationships, Not Just Systems – She proves that collecting great content starts with trust. When staff know you care—and follow through—they’ll share their stories.
Done is Better Than Perfect – Vulnerability isn’t a weakness; it’s a superpower. Amanda encourages us to let go of perfection and embrace authentic storytelling.
Leverage LinkedIn Like a Pro – Her “HOPE” acronym offers a clear strategy for boosting your presence on LinkedIn and owning your professional story—no title change required.

✨ Bonus: Amanda’s AI Resource Board is linked in the show notes!

SPECIAL GUEST

Amanda Materre

Manager of Digital & Web Services

Alief ISD, Texas

Email: acmaterr@ga.aliefisd.net

Personal X: @amandamaterre

LinkedIn: https://www.linkedin.com/in/amandamaterre/

Website: https://www.aliefisd.net

Facebook: https://www.facebook.com/AliefISD/

Instagram: https://www.instagram.com/alief_proud/

X: @aliefisd