Mastering Social Media for Schools
Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!
Episodes
267 episodes
How AI & Authentic Stories Are Transforming School PR with Amanda Materre
Amanda Materre from Alief ISD is on a mission—and it involves storytelling, strategy, and a whole lot of heart. In this episode, Amanda breaks down how she’s using AI tools to streamline communication, empower educators, and show up more aut...
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Episode 266
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39:09
10 Essentials for a Social-Ready Brand – Are You Covered? with Kelly May
Your school’s brand is more than a logo—it’s how your community connects with your story. In this episode, Andrea chats with Kelly May from CEL Marketing PR & Design to break down a 10-item checklist to ensure your brand is ready for soc...
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Episode 265
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41:32
Social Media Success at a Small School with Lisa Streckert
In this episode, you’ll hear from Lisa Streckert at St. Croix Lutheran Academy in Minnesota and learn her best tips for successful school storytelling on social media.Consistency Builds Engagement: Posting daily and encour...
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Episode 264
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32:56
Breaking School News: How to Capture Social Like a Local News Reporter with Daniel Langhorne
Extra, extra—scroll all about it! Former journalist turned school communicator Daniel Langhorne shares how his newsroom background helps him uncover and celebrate the best stories at Sage Hill School in Newport Beach, California.
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Episode 263
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33:30
School Social Media Management Made Easy with Sarah Loyd
Managing social media for your school shouldn’t feel overwhelming—good news, there’s a better way! In this episode, we dive into expert insights and a powerful tool that can help you streamline your process and save time. ...
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29:34
Banish Imposter Syndrome and Embrace Your Professional Value with Sondra Whalen, APR
Building Trust and Credibility in School Communications - School PR is more than marketing; it’s about strategic storytelling and transparency to build trust. Sandra shares how her district rebuilt trust after a failed bond project, lea...
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Episode 261
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44:12
19 Free Marketing Strategies for Schools with Andrea Gribble
In this episode, we're diving into free and effective marketing strategies for schools! Whether you're looking to boost enrollment, engage your community, or simply spread more positive stories, this episode is packed with practical ideas. P...
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Episode 260
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36:29
From School Counselor to School & Community Storyteller with Erin Montgomery
In this episode of Mastering Social Media for Schools, Andrea sits down with Erin Montgomery, the mastermind behind Promote419 in Ohio. Erin, a former full-time school counselor turned social media consultant, shares r...
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Episode 259
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43:26
Leading with Pride: How a Superintendent Can Champion School Storytelling with Dr. Vince Breunig
This episode is a must-listen for school leaders looking to elevate their communication and build community pride! 🚀🎙️5 Key Takeaways for Listeners:Tell Your School’s Story Consistently – If you don’t share i...
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Episode 258
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36:11
2025 Social Media Trends for Schools – Survey Insights You Need to Know with Andrea Gribble
In this episode, you'll get a data-driven look at how schools are using social media based on survey responses from over 550 school communication professionals. We'll cover:Top platforms: Are Facebook and Instagram still o...
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Episode 257
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40:00
How to Impact the World through Social Media with Sparsh Shah
Meet Sparsh Shah, a 21-year-old musical prodigy, inspirational speaker, and Guinness World Records holder. Known to many as Purhythm, Sparsh is a singer, rapper, songwriter, music producer, and philanthropist. Despite being born with Os...
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Episode 256
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48:53
School Marketing The Right Way with Brendan Schneider
In today’s competitive landscape—where declining birth rates and the rise of school choice and open enrollment are shifting the education system—it’s crucial for schools to rethink their marketing strategies. But how can you do it the right ...
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Episode 255
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38:47
Teen Tech Talk: Cyberbullying, Social Media, and Solutions with Dr. Justin Patchin
How are teens using social media today, and what challenges are they facing? In this week’s episode, we sit down with Dr. Justin Patchin, Professor of Criminal Justice at the University of Wisconsin-Eau Claire and Co-Director of the Cyberbul...
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Episode 254
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43:54
From Chaos to Calm: Building Your School Crisis Communication Toolkit with Galen Eagle, APR
Key Listener Takeaways:Crisis Communication Plan vs. Toolkit - Discover the difference between your crisis communication plan (the strategy and steps) and your crisis communication toolkit (the practical resour...
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Episode 253
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45:03
Bus Driver Recruitment: Transporting Students to Success with Sara Meredith
Staff shortages are impacting schools everywhere, and bus driver recruitment is a top challenge. In this episode, we dive into how Peoria Unified School District tackled its bus driver shortage with creative strategies, unique research, and ...
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Episode 252
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34:25
From Solo to Strength: Growing Capacity with School Communication Leads with Cindy Nickerson
Today, we’re welcoming a guest from Canada to the podcast! Cindy Nickerson, a veteran school communicator with over a decade of experience, shares her journey of building capacity in school communication as a one-person shop in a school divi...
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Episode 251
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39:55
Managing Media in Schools: Protecting Kids & Following Parent Consent with Colin Anson
For those looking for a better system to manage your “do not photo” list for social media, this episode is for you! Today, you’ll meet Colin Anson, the CEO and Co-Founder of Pixevety.Discover the origin story behind this...
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Episode 250
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44:17
Simple, Consistent Storytelling Wins When it Comes To Facebook with Laurette Woodward
Feeling overwhelmed by social media? This episode highlights how simplicity and consistency can drive big results. Here's what you'll learn:Meet Laurette Woodward, Communications Coordinator for a school division near Calg...
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Episode 249
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41:11
From Plushie to Icon: How Ollie the Owl Brings Stories to Life on Social Media with Debbie Wong
Discover the inspiring story of Ollie the Owl and how it became a symbol of connection and storytelling for schools.Learn how Ollie has transformed social media engagement, making communication more meaningful and impact...
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Episode 248
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36:53
Unlocking School Culture and Climate with “Stand Tall” Steve Bollar
Can you define the culture and climate in your school? In today’s episode, you’ll find out how - and it all ties back to what your organization respects and values.Discover practical ways to use social media to showcase ...
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Episode 247
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36:52
Best Professional Development For School Social Media Managers This Year with Andrea Gribble
Feeling overwhelmed by the constant shifts in social media, rapid AI advancements, and the lingering chaos of the past election year? In this episode, Andrea Gribble delivers a pep talk and actionable insights to help you keep your stor...
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29:56
Streamlining School Social Media: Simplifying Success with Ben Boothe, Ed.D.
Managing Social Media with a Small Team: Hear how Ben Boothe keeps social media thriving for a school district of 6,000 students, even without a dedicated communications team. He shares his approach to juggling responsibilities and stil...
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Episode 245
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37:35
Turning OCR Complaints into Opportunities: ADA Compliance with Stephanie Whitlock & Michelle DoPorto
Does the fear of receiving an OCR complaint in your district keep you up at night? This fear became a reality for today’s podcast guests in 2017, but they are proof that you can survive! They’ll share the first important steps they took...
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Episode 244
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50:16
Ed Branding: Inspiring Educators to Lead with Social Influence with Lynette White
Meet Lynette White, an influential social media advocate empowering schools in California and beyond with over 15 years of educational experience and author of a must-read new book.Discover Lynette's journey into the art...
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Episode 243
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38:56
From Overwhelmed to Empowered: Transforming School Social Media with Lanita Nickerson
Do you feel alone or on an island when it comes to managing social media for your school? So did today’s guest. Hear how Lanita has transformed her storytelling efforts for her small Christian school of 600 students in Fort Worth, Texas...
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Episode 242
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40:38