Mastering Social Media for Schools
Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!
Mastering Social Media for Schools
Using an NSPRA Communications Audit to Help Achieve Your Goals with Michelle Karpinski, MPA
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
- Michelle Karpinski from Portage Public Schools in Michigan shares how embracing a communications audit unlocked major growth for her district.
- Learn how improvements were made with both internal and external communication and how they tracked their progress.
- Discover how a data-driven audit led to a full rebrand, website overhaul, and better parent engagement.
- Michelle’s “be brave” mindset shows how audits can be a catalyst - not a critique - for school PR success.
SPECIAL GUEST
Michelle Karpinski, MPA
Community Relations Manager
Portage Public Schools, Michigan
Email: mkarpinski@portageps.org
Website: https://www.portageps.org
Facebook: https://www.facebook.com/portagepublicschools
Instagram: https://www.instagram.com/portageschoolsmi
USEFUL INFORMATION
- Check out the full Communications Audit from their website - click here for the report.
- You’re invited to our Social Media for School Retreat - June 23-25, 2026. Register now.
- Want to add capacity to your social media efforts? Think about adding a Teaching Assistant. Learn more in this blog.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here