Mastering Social Media for Schools
Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!
Mastering Social Media for Schools
Overcoming Imposter Syndrome in School PR with Cala Elliott
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- Cala Elliott shares how she stepped into school communications without a traditional PR degree - and how she continues to push through imposter syndrome by focusing on the value of the stories she gets to tell.
- You’ll hear why being physically present in school buildings can completely change the stories you discover. Cala explains how hallway conversations, break room chats, and simply showing up help her uncover moments that might otherwise be missed.
- Cala reminds us that relationship-building is one of the most powerful tools a school communicator has. When staff members know you, trust you, and see you regularly, they’re much more likely to invite you into meaningful moments.
- This episode is also a great reminder not to do this work alone. Cala talks about the confidence it took to reach out to others, ask questions, and build a network of people who understand the unique challenges of school PR.
SPECIAL GUEST
Cala Elliott
Public Relations Coordinator
Sherrard School District, Illinois
Email: elliottc@sherrard.us or socialmedia@sherrard.us
Website: https://www.sherrard.us/
Facebook: https://www.facebook.com/sherrardschooldistrict
High School Facebook: https://www.facebook.com/profile.php?id=61579068032201
Instagram: https://www.instagram.com/sherrardschooldistrict/
YouTube: https://www.youtube.com/@sherrardschooldistrict
USEFUL INFORMATION
- Sign up here for our Summer Book Club. We start on Tuesday, June 30, 2026 at 11 am CDT.
- Viral video of principals dancing - over 2.4 million views on Instagram.
- Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
- Interested in our membership program? Learn more here: https://socialschool4edu.com/
MORE RESOURCES
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