Planned giving expert Cathy Sheffield and nonprofit marketing specialist Claire Meyerhoff introduce you to Jackie Franey, Director of Gift Planning at The Nature Conservancy.
In this conversation they talk about how nonprofit fundraisers can focus on non-cash assets (real estate, business interest, securities, retirement plan assets, etc), as a source of funds for nonprofit organizations. Jackie and Cathy, both experienced philanthropy experts, share insights into how to talk to donors about other assets instead of going straight to the idea of a gift of cash. Listen to our interview to hear how "strategic curiosity" can lead you to wonderful discoveries about your donors.
We hope you enjoy the interview!
As the Charitable Chit Chat with Cathy & Claire hostesses like to say "it's more than a podcast -- we're your friends in planned giving."
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