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Beyond the Launch
Welcome to "Beyond the Launch," where we peel back the curtain on what comes after those flashy 6 and 7-figure launch success stories. Hosted by Chelsea, with 8 years of expertise in the launch game, we're diving into what happens when the launch party's over, the digital doors are closed, and the high of the hustle fades into the background. We're here to explore the unspoken journey of dreaming beyond the moment when you've hit all your goals, navigating bigger and bigger revenue months when it's more money than you've ever had, how to avoid self-sabotage when you're feeling like you *should* be doing more, and the discipline required to maintain focus and keep your business doing its job, while you explore your next steps. Join us as we tackle the mental, emotional, and strategic challenges experienced by seasoned entrepreneurs who are looking for more beyond their best launches. We're having raw, real, and candid post-launch conversations for the veterans of the launch game. The ones who've been in the trenches, seen it all, and are questioning what lies beyond the best versions of their launch. Subscribe now and let's get into it.
Beyond the Launch
Launch Trends for Spring 2024: Strategy, Leadership, and Creativity
In this episode, the host, Chelsea discusses three important trends for successful course and coaching program launches in spring 2024.
The first trend gets you more revenue before you open doors to your offer, optimizing the opportunity of connecting with potential clients.
The second trend grows MASSIVE trust with your community.
Lastly, the third trend creates a launch experience that your people can't wait to show up for! – turning them into enjoyable experiences rather than formulaic strategies.
For each of these trends, Chelsea includes examples and results from her clients' current launches that you can use to inspire your own results.
At the end of the episode, Chelsea also highlights the required high levels of investment and leadership that a launch demands. While these trending strategies can create a no-brainer 'yes' scenario for potential customers, they require extra capacity and energy to brainstorm, refine, and execute – energy and capacity that not all coaches and course creators may possess. The need to fill the gap between what creates a 'yes' and what business owners can realistically offer is the highlighted point of discussion.
00:00 The Importance of Launch Trends
02:23 First Trend
06:31 Second Trend
10:32 Third Trend
16:45 The Gap Between Desired and Actual Launch Experience
23:58 Closing Thoughts and Next Steps