Consequence of Habit

CoH Episode 28: Bill Shufelt from Athletic Brewing

January 18, 2021 JT/Bill Shufelt Season 1 Episode 28
Consequence of Habit
CoH Episode 28: Bill Shufelt from Athletic Brewing
Show Notes

This is a big one ladies and gentleman! In this weeks’ episode I have the privilege of sitting down with Bill Shufelt, the visionary and co-founder behind Athletic Brewing Company. Bill and the team at ABC have flipped the script on what it means to drink non-alcoholic beer. In our conversation Bill discusses how the seeds of ABC were sewn by his love of great beer, and the realization that alcohol was personally and professionally preventing him from being the best version of himself. So, he did what visionaries do; he recognized an opportunity and despite the risk and uncertainty, he seized it! Bill describes how we quit his job and went all in on his dream to revolutionize the world of NA beer. He talks about the trials and tribulations along the way, and the incredible things that ABC is doing to give back the community. I was truly inspired by Bills story and it was an absolute pleasure to have him on the podcast. For more about Athletic Brewing Company go to www.AthleticBrewing.com and use promo code COH20 to get 20% off your first order.