470 | The Underrated Signal Of Future Home Price Appreciation Artwork

Not Your Average Investor Show

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Not Your Average Investor Show

470 | The Underrated Signal Of Future Home Price Appreciation

October 20, 2025 • Gregg Cohen / Pablo Gonzalez • Season 2 • Episode 470

It’s official: Publix is opening a 31,000-square-foot store in Downtown Jacksonville’s Pearl Square, part of Gateway Jax’s $2 billion redevelopment plan. On the surface, it may look like just another grocery store opening, but for investors it is a powerful signal that downtown has reached its tipping point.

In this episode of the Not Your Average Investor Show, JWB Co-Founder Gregg Cohen and host Pablo Gonzalez will break down why this milestone is much bigger than it seems.

You’ll learn:

- Why grocery stores are considered anchor tenants in every major downtown revitalization
- How Gateway Jax’s scale and vision made Publix possible where others couldn’t
- Case studies from cities like Nashville, Tampa, and Austin that show what happens after high-end grocers arrive

What this means for long-term rental property investors in Jacksonville

Publix isn’t just opening a store. It is unlocking a neighborhood, fueling daily foot traffic, and signaling future appreciation potential for investors who get in now.

Listen NOW!

Chapters:

00:00 Introduction and Show Overview
02:07 Celebrating JWB's Impact on Homeownership
03:37 The Economic Flywheel of Jacksonville
06:01 JWB's Commitment to Team and Community
08:46 The Significance of Publix in Downtown Jacksonville
17:04 The Premium Grocer Effect on Real Estate
33:31 The Value of Urban Design
33:54 Pearl Square: A Major Urban Redevelopment
34:32 Investing in Single Family Rentals
34:45 The Placemaking Concept
35:25 The Publix Effect in Downtown Tampa
36:09 The Impact of Premium Grocers
38:57 Real Estate Investment Strategies
44:14 Case Study: Austin's Whole Foods
48:20 The Future of Urban Development
56:03 Community Engagement and Final Thoughts

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