Pay the Farmer, Not the Pharmacy
Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain Cook
In this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay the Farmer, Not the pharmacy. Brought to you by CSAW, the Centre for the Spread of Affordable Wellness.
Also, included are other talks, interviews and discussions of Ashok Vasudevan on a range of issues, not only related to food to wellness
Pay the Farmer, Not the Pharmacy
Latest Episodes
You are Not That Busy— Ep 4/4 of the Series The Kitcehn Defence
When did we decide a manicure is self-care but cooking is a burden? In the finale of The Kitchen Defence, Ashok and Meera take apart the last excuse standing — 'I'm too busy' — with affection and a straight face. We prep our work wardrobes and ...
The Masterchefs—Ep 3/4 of the Series The Kitchen Defence
Before paracetamol, before antibiotics, there was the spice rack. In episode 3 of The Kitchen Defence, Ashok and Meera pay tribute to our grandmothers — the original MasterChefs who were also the original pharmacists. They ran farms, families a...
Sudoku with a Spatula— Ep 2/4 of the Series The Kitchen Defence
Turns out your stove is a gym for your brain. In episode 2 of The Kitchen Defence, Ashok and Meera dig into the real neuroscience of cooking — the studies where people who cooked literally improved their memory and executive function. It's plan...
The 27-Minute Problem— Episode 1/4 of the Series The Kitchen Defence
Cooking has shrunk to almost nothing. Americans now spend just 27 minutes a day on it — down from over an hour in the 1960s, and falling. We've quietly handed one of the most important things we do to somebody else. In that same window, obesity...
Ultra-Processed: The NOVA Test for What's Actually in Your Pantry
You've heard the phrase "ultra-processed foods" everywhere. The 2025 Lancet Series called them a global health threat. The wellness world treats UPF as the new villain. But most people still can't tell you what counts as ultra-processed and wha...
Fan Mail
Thanks meera and Ashok.. you have triggered my renewal on intermittent fasting which i have discontinued over the year!
Karnataka