Pay the Farmer, Not the Pharmacy
Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain Cook
In this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay the Farmer, Not the pharmacy. Brought to you by CSAW, the Centre for the Spread of Affordable Wellness.
Also, included are other talks, interviews and discussions of Ashok Vasudevan on a range of issues, not only related to food to wellness
Pay the Farmer, Not the Pharmacy
The Masterchefs—Ep 3/4 of the Series The Kitchen Defence
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Before paracetamol, before antibiotics, there was the spice rack. In episode 3 of The Kitchen Defence, Ashok and Meera pay tribute to our grandmothers — the original MasterChefs who were also the original pharmacists. They ran farms, families and a full healing lexicon of foods, with no Instapot and very little help. What did they know that we forgot — and how do we get it back?
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Hosted by Meera & Ashok Vasudevan
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Yes, I did.
SPEAKER_01She had a fully stocked pantry. No labels, she didn't need them. And if someone had a cough, her hand went straight to her pantry shelf. Upset stomach, another shelf. She never called it medicine, of course. It was just what you cook when someone's not well.
SPEAKER_00Yeah, a pharmacy, she could smell her way around.
SPEAKER_01In the dark with her ice creams.
SPEAKER_00Welcome back to Pay the Farmer, not the pharmacy. This is episode three of four of the series The Kitchen Defense. I am Mashok.
SPEAKER_01And I'm Mira. You know, we covered the troubling news of reduced time in the kitchen in episode one and the news that cooking helps brain function in episode two. Today is the one closest to our hearts. We go back a generation to the original master chefs.
SPEAKER_00Who were also, it turns out, the original pharmacists.
SPEAKER_01So let's start with the sheer workload, because we throw the word busy around so easily. Our grandmothers cooked a hot meal every day, mostly twice a day, while running a farm, maybe? Perhaps drawing water from a well, trekking to a market, and managing enormous families.
SPEAKER_00Yeah, and here's the part that humbles me, Mida. No instapot, no air fryer, no food processor, none of the things we treat today like oxygen masks.
SPEAKER_01We use a gadget to avoid 10 minutes of chopping. Now she used a knife and a flame and fed 12 people. And let's just say this largely without that other household appliance, the husband.
SPEAKER_00Well, he played provider to the frantic homemaker.
SPEAKER_01Well, a noble title, provider, lovely on a business card. Does not, however, chop the onions. But here's what I really want people to hear. These women were not just cooking for filling the stomach, they were thinking every single meal about nourishment, balancing the plate, adjusting for whoever was not well, building special menus for sick days.
SPEAKER_00Essentially took on the responsibility of keeping the family healthy. And this is before paracetamol was in every cupboard, before antibiotics were a phone call away.
SPEAKER_01Yeah, you know, for the large part, food was the medicine. They had developed a whole lexicon. This decoction of pepper, cumin, and say cinnamon for a fever, or some ghee and hot water to settle an upset stomach, a family recipe for a broth to bring someone back after illness. And they deployed it the moment someone took ill, often with genuinely good results.
SPEAKER_00Yeah. And I want to be careful here, folks, because I know how this can sound. We're not saying skip the doctor and say chew a clove.
SPEAKER_01No, we are not waving it away. This is about the everyday layer underneath it. Prevention, recovery, the daily care that keeps you off the doctor's table in the first place. Nourishing well-being. So you are nursing less ill health.
SPEAKER_00Yeah, the farmer before the pharmacy.
SPEAKER_01Which is conveniently the name of the show.
SPEAKER_00You know, you called it lexicon, Mira, and the word keeps landing for me because a lexicon is a language, and a language only survives if it's handed down.
SPEAKER_01Yep, that's exactly it. You know, every time she cooked, the grandmother was teaching the next generation in her family. A recipe isn't just instructions, it's actually think of it like a letter from one generation to the next that says, here's how we keep each other well.
SPEAKER_00And when that chain breaks, it's not just the dish we lose.
SPEAKER_01In fact, it's a whole library, I guess, and the whole heritage. Yeah. You know, that's what scares me a little. We are the generation that could let this language go quiet.
SPEAKER_00You know, but it's not gone entirely, Mira, which gives me hope. Across Asia, Africa, South America, huge numbers of people never stopped balancing daily cooking with busy modern careers.
SPEAKER_01This is true. And the beautiful thing is why these folks cook. Not because a podcast told them to. They cook because they know it's good for taste, for the body, and because they simply cannot afford the takeaway or eventually the statins. The wisdom and the economics point in the same direction.
SPEAKER_00Yeah. And if our grandmothers did all this, the farm, the family, the healing spices, with none of our tools and none of the help we have today.
SPEAKER_01Then we, with our magical kitchen top miracles and ready-to-cook ingredients in our homes, have run clean out of excuses.
SPEAKER_00True.
SPEAKER_01The air fryer and the microwave was meant to invite us into the kitchen and not give us a reason to leave it.
SPEAKER_00Which, spoiler alert, sets up our episode for next week, doesn't it, Mira?
SPEAKER_01Yeah, it does. Because the last excuse standing is the big one. I'm too busy. And I've been waiting four episodes to take that one apart.
SPEAKER_00The finale, you're not that busy. Do join us and at that time, bring your calendar.
SPEAKER_01Tonight, though, find one dish someone older than you used to make and make it. That's how the language stays alive. Nourishing well being is easier than nursing ill health, and our grandmothers knew it.
SPEAKER_00Until then, see you next week.