Rein In Your Herd
How do I find clients for my equine business? Why can’t I get any traction on Facebook or followers on Instagram? Am I doomed to be a poor equine professional forever? Welcome to Rein in Your Herd, where hosts April Hardeman and Laura Langfitt give you permission to go for your goals in a way that feels good to you. There is a CEO within you. You just have to let her out. We don't condone the culture of the overworked, underpaid equestrian who puts everyone else's needs before her own. You can have a killer horse business or be a successful equestrian without being poor and exhausted. All it takes is a little bit of faith to find your self-worth and a lot of determination to prove it. Subscribe now so you don’t miss another episode.
Episodes
46 episodes
New Host for Rein In Your Herd Podcast
Welcome the new host to the Rein In Your Herd Podcast, Lindsey Ardmore.
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0:16
Bethany Lee Shares How to Succeed as a Multi Passionate Equestrian
Bethany Lee is well known in the equestrian world. The owner of My Equestrian Style blog and Instagram, the Equestrian Podcast, Co-Owner of the Equestrian Workshop, AND a full-time trainer, Bethany is the queen of succeeding as a multi passio...
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Episode 44
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34:24
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What You Need to Know About Growing Your Team
Growing your team doesn't have to mean hiring a full-time employee with benefits and paid time off. It can be as simple as hiring someone to clean your horse or bringing on an expert to take part of your business that you don't enjoy off your h...
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Episode 43
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25:21
Fostering Successful Collaborations With Alli Addison
Alli Addison is the person behind the gorgeous Instagram account, Milton Menasco. We asked her about collaborations, and she gave us a TON of information from how to build strong collaborative relationships to tips on setting yourself up for a ...
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Episode 42
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43:09
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Why You Need a Messaging Strategy
A messaging strategy is essentially your brand story. It calls out to your soulmate clients and shows them how you can change their life. It takes your core values and turns them into customer-facing statements that communicate the who, what,...
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Episode 41
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19:14
Serving Equestrians Online with Krystal Kelly
Krystal Kelly is a badass equestrian (what else can you call someone who's done the Mongol Derby?!) and coach and the person behind Equestrian Adventuresses and The International Equestrian. She joined us to talk about selling online courses, c...
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Episode 40
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39:48
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Stop Taking so Many Courses!
Have you ever looked back at your spending at the end of the year and realized you bought a ton of courses and never even went through the materials?Or maybe you did go through the materials, but you didn't implement what you learned in ...
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Episode 39
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19:24
Equestrian Blogging with Raquel Lynn
Raquel Lynn is a successful equine blogger with not one but two excellent blogs. If you've ever made margaritas following the recipe on Horses and Heels or drooled over your dream barn on Stable Style, you've seen her work!Raquel chatted...
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35:42
What Is Marketing?
Marketing is a lot like horse training. If you talk to ten different experts, you'll get ten bits of advice. Each one of those pieces of advice probably works for someone somewhere, but that doesn't necessarily mean they're all right for you.&n...
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Episode 37
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28:56
Legal Considerations for Horse Business with Jo Belasco
Jo Belasco is an attorney who specializes in equine law. She sat down with us on the podcast and talked about legally protecting our businesses. We learned a LOT, and we know you will too. Accidents happen in the horse world. They a...
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Episode 36
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41:02
Having a Business Buddy
In this episode, we discuss the importance of a business buddy—someone who understands your business's unique goals and challenges. Being an online business owner can be lonely, stuck behind your computer screen with no one to talk ...
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Episode 35
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19:01
Brand Strategy with Leah Kaufman
If you’ve ever struggled with talking about your offer or how the visual elements of your brand tie into your service, it’s probably because you don’t have a clear brand strategy. Don’t beat yourself up about this! Man...
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Episode 34
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48:02
What Mindset Work Looks Like
So many business owners avoid mindset work. It's uncomfortable as all heck. Who wants to dig into the dark corners of their minds, unearth their deepest darkest fears, and face the monsters in the closet?!We get it. We both avoided it to...
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Episode 33
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31:54
The Power of Mindset Coach with Nikki Porter
Nikki Porter is no stranger to the healing power of horses. She helps horse owners recognize the lessons that their horses are trying to teach them so they can live more intentional lives and go for their goals with heart and passion. ...
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Episode 32
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1:02:08
What's Different About Marketing in 2021
Marketing in 2021 is going to be a different arena than ever before. Gone are the days of salsey language, cold emails, and unsolicited messages. These trends have been slowly headed out for a while, but 2020 put an abrupt end to them.
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Episode 31
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32:49
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Making Technology Work For Your Horse Business
Do you have a website, use email marketing, or sell products or services online? If you do, setting up your online systems and making sure they are operating properly are paramount to your success. Horse people, even business owners, are not kn...
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Episode 30
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33:38
Podcasting, Non-Profits, and Just Doing the Dang Thing With Young Black Equestrians Abriana Johnson and Caitlin Gooch
You've heard from these two before when we aired one of their Episodes on the show supporting Black Lives Matter. We had a blast chatting with Abriana Johnson and Caitlin Gooch, hosts of the Young Black Equestrians The Podcast. Together these t...
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Episode 29
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58:27
What it Means to be Aligned in Your Business with Kate Neligan
In our last episode, we talked all about following your gut. In this episode, we bring you a real-life example of someone who has found incredible success in doing just that.Kate Neligan is an equine partnered life coach whose life purpo...
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Episode 28
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40:51
When in Doubt, Follow Your Gut In Business
Have you ever had that sinking feeling in your business that something wasn't going to go well? This feeling can come about for many reasons, and it’s important to check in with yourself and find out why you are feeling the way you are.I...
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Episode 27
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17:55
Perseverance, Storytelling, and Instagram Growth with Laurie Berglie
Have you ever wondered what it takes to grow an audience of 20k on Instagram for your horse business? In this episode, our guest, Laurie Berglie, with Maryland Equestrian, is refreshingly honest about this process. Guess what? It's ...
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Episode 26
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45:51
Horse Business Wisdom: How to Think Like a CEO
We have a surprise for you horse business owner. You're a CEO! Have you ever considered that fact before? Whether you know it or not, you are, and you must think like one.Episode 25 is JAM PACKED with business mindset tips to get you thi...
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44:11
Jessica and Jaclyn from Equivont - Building a Community of Equestrians
Jessica and Jaclyn from Equivont have built an incredible community of Equestrians. They sat down with us and shared the nitty-gritty of what it looked like in the beginning, how their vision and business have changed and evolved. Business grow...
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40:05
BONUS: Young Black Equestrians the Podcast - Uncover Raven Benjamin
The last three weeks have brought to light how badly the horse industry needs to change. We need to become more inclusive of EOC (equations of color). It’s not the responsibility of EOC to teach us how to create a welcom...
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57:08
Can Equine Businesses Use Pinterest?
As an equestrian professional, you don't have a lot of extra time. When you hear us talking about Pinterest you might dismiss it at another time-consuming task that amounts to busywork instead of money in your pocket.Not if we have anyth...
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Episode 23
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17:12
Building a Foundation for Success with Schelli Whitehouse
Most horse business owners start in the middle. They skip the critical foundational pieces of getting their businesses up and running, and it often comes around to bite them later.How do we know? Because Laura and April both made this mi...
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Episode 22
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39:25
