From Real Estate to Residential Cleaning: Scaling Through Strategic Acquisition with Grin and Rochelle Alan Artwork

Profit Cleaners: Grow Your Cleaning Company and Redefine Profit

Welcome to the Profit Cleaners Podcast, the only place where you can learn from the top 1% of cleaning business owners. Focused on redefining profit, each episode is designed to give you practical tips and advice so that you can grow your own business, whether you’re just getting started or have been in the industry for decades. Discover the most intelligent ways to make more profit per customer, increase customer retention, improve your work culture, and create sustainable systems that actually give you more time back. Roll up your sleeves and get to work with your hosts Brandon Schoen and Brandon Condrey, owners of one of the most successful cleaning businesses in the Southwest.

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Profit Cleaners: Grow Your Cleaning Company and Redefine Profit

From Real Estate to Residential Cleaning: Scaling Through Strategic Acquisition with Grin and Rochelle Alan

April 03, 2025 • Brandon Schoen | Brandon Condrey

In this episode of the Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey are joined by Grin and Rochelle Alan — two real estate investors who made a bold pivot into the cleaning industry by acquiring an underperforming cleaning business rather than starting from scratch.

You’ll hear how their background in flipping properties gave them a unique lens to identify opportunity in the cleaning space, and how they used creative deal structures, like seller financing and clawback clauses, to mitigate risk during the acquisition process.

Grin and Rochelle share how they transitioned from managing rental portfolios to managing two cleaning teams — one for short-term rentals and another for residential clients. Learn how they implemented Profit Cleaners’ systems, streamlined operations, and began scaling with confidence, all while navigating team training, customer retention, and operational handoffs.

If you’ve ever considered buying a cleaning business — or want to understand the key steps in scaling one quickly and sustainably — this episode is for you. Listen now!

Highlights:

(01:17) Transitioning from real estate to cleaning business
(04:32) Why buying a business can accelerate success faster than building from zero
(06:35) How they selected cleaning as their industry of choice — and what made it scalable
(08:57) Operating short-term rental vs. residential cleaning teams efficiently
(11:11) Identifying operational inefficiencies in the acquired business
(16:03) Financing the acquisition: SBA loans, seller terms, and the power of a clawback clause
(22:45) Implementing the Profit Cleaners training and systems post-acquisition
(30:09) Transitioning the team to a 3-person cleaning system — and how it improved efficiency
(36:36) Using culture, training, and incentives to drive growth and retention
(40:32) The importance of complementary strengths in business partnerships

Links/Resources Mentioned:

Profit Cleaners Website
Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/