From Zero to $13K: Our Newest Business Launch (The Good, Bad & Ugly) Artwork

Profit Cleaners: Grow Your Cleaning Company and Redefine Profit

Welcome to the Profit Cleaners Podcast, the only place where you can learn from the top 1% of cleaning business owners. Focused on redefining profit, each episode is designed to give you practical tips and advice so that you can grow your own business, whether you’re just getting started or have been in the industry for decades. Discover the most intelligent ways to make more profit per customer, increase customer retention, improve your work culture, and create sustainable systems that actually give you more time back. Roll up your sleeves and get to work with your hosts Brandon Schoen and Brandon Condrey, owners of one of the most successful cleaning businesses in the Southwest.

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Profit Cleaners: Grow Your Cleaning Company and Redefine Profit

From Zero to $13K: Our Newest Business Launch (The Good, Bad & Ugly)

May 29, 2025 • Brandon Schoen | Brandon Condrey

What does it truly take to launch a new cleaning business location and generate $13,000 in revenue within the first two weeks?

In this episode of the Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey share an inside look at their recent market expansion into Las Cruces, New Mexico. From initial planning and hiring challenges to strategic marketing and operational execution, they walk through the critical steps, hard-earned lessons, and surprising outcomes of the launch.

Gain insight into how:

the team secured a physical office to rapidly boost local SEO
they leveraged community partnerships and free cleanings to build brand presence
they handled setbacks such as staffing issues and billing disruptions

Whether you're prepping for your first expansion or scaling your operations to the next level, this episode delivers real-world lessons, practical strategies, and a few well-earned laughs along the way. Listen now!

Highlights:

(00:05) Why podcasting takes a backseat to building a real business
(01:10) The Las Cruces launch goals: 200 bi-weekly customers and a branded car
(02:26) Why giving away free cleans is weirdly profitable
(03:46) Early hiring mistakes — and how to course-correct quickly
(06:41) The Google My Business hack that got them ranked instantly
(09:22) Website SEO confusion — and why location-specific pages matter
(13:05) Leveraging local partnerships with real estate pros
(14:39) How one five-star review can unlock five new clients
(17:00) Launch delays, billing issues, and how to stay on track
(21:12) How to negotiate favorable commercial lease terms
(25:07) Managing a location remotely — and effective
(27:06) The 90-day target: Adding 8 bi-weekly clients per week
(31:22) Top 3 takeaways: Planning, patience, and relationship-building

Links/Resources Mentioned:

Profit Cleaners Website
Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/