4 Types of Leaders & How To Be The Best One Artwork

Profit Cleaners: Grow Your Cleaning Company and Redefine Profit

Welcome to the Profit Cleaners Podcast, the only place where you can learn from the top 1% of cleaning business owners. Focused on redefining profit, each episode is designed to give you practical tips and advice so that you can grow your own business, whether you’re just getting started or have been in the industry for decades. Discover the most intelligent ways to make more profit per customer, increase customer retention, improve your work culture, and create sustainable systems that actually give you more time back. Roll up your sleeves and get to work with your hosts Brandon Schoen and Brandon Condrey, owners of one of the most successful cleaning businesses in the Southwest.

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Profit Cleaners: Grow Your Cleaning Company and Redefine Profit

4 Types of Leaders & How To Be The Best One

September 25, 2025 • Brandon Schoen | Brandon Condrey

What kind of leader are you—an abdicator, a dominator, a protector, or a liberator?

In this week’s episode of the Profit Cleaners podcast, Brandon Schoen and Brandon Condrey break down the Support-Challenge Matrix—a powerful framework for understanding leadership styles and their impact on team culture, performance, and growth.

Drawing from real-world experiences in building a $5M cleaning company, they explore how different leadership approaches shape everything from customer service to employee retention. From the pitfalls of apathy and fear-based management to the dangers of overprotecting your team, this conversation highlights why the most successful leaders balance high support with high challenge. The result? Empowered employees, loyal customers, and a thriving business culture built to last.

Whether you’re leading a small team, scaling your cleaning company, or simply looking to strengthen your leadership skills, this episode delivers practical insights you can apply immediately.

👉 Learn more strategies, tools, and resources for building a profitable cleaning business at profitcleaners.com,

Don’t miss your chance to join the upcoming live event in Albuquerque. Join us in Albuquerque, October 1–3, for what may be our FINAL behind-the-scenes live event. Grab your ticket now at profitcleaners.com/liveevent

Highlights:

(01:13) Introducing the Support-Challenge Matrix and relational intelligence
(02:30) Understanding the four leadership quadrants
(03:10) The Abdicator: low support + low challenge = apathy and disengagement
(04:30) The Dominator: high challenge + low support = fear and burnout
(08:44) The Protector: high support + low challenge = entitlement and stagnation
(12:27) The Liberator: high support + high challenge = empowerment and growth
(19:19) Why your team may see you differently depending on context
(20:51) Balancing accountability with support in leadership
(21:32) Building sustainable culture that creates loyalty and long-term success
(22:53) Details on the Profit Cleaners live event in Albuquerque

Links/Resources Mentioned:

Profit Cleaners Website
Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/
Join us in Albuquerque, October 1–3, for what may be our FINAL behind-the-scenes live event. Grab your ticket now at profitcleaners.com/liveevent