The Underdog Victory: How We Won “Best of the City” Artwork

Profit Cleaners: Grow Your Cleaning Company and Redefine Profit

Welcome to the Profit Cleaners Podcast, the only place where you can learn from the top 1% of cleaning business owners. Focused on redefining profit, each episode is designed to give you practical tips and advice so that you can grow your own business, whether you’re just getting started or have been in the industry for decades. Discover the most intelligent ways to make more profit per customer, increase customer retention, improve your work culture, and create sustainable systems that actually give you more time back. Roll up your sleeves and get to work with your hosts Brandon Schoen and Brandon Condrey, owners of one of the most successful cleaning businesses in the Southwest.

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Profit Cleaners: Grow Your Cleaning Company and Redefine Profit

The Underdog Victory: How We Won “Best of the City”

March 10, 2026 • Brandon Schoen | Brandon Condrey

0:00 | 23:52

What does it take for a local cleaning company to win “Best of the City”—especially when competing against long-established franchises with bigger advertising budgets?

In this episode of the Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey share the story behind their underdog victory: winning Best House Cleaning in their city for the first time after eight years of competing.

The Brandons break down the strategies that helped them finally secure the win—from building powerful social proof with reviews, to activating their customer community during voting season, to forming strategic partnerships with other local businesses that expanded their reach.

They also discuss why customer experience throughout the year plays a critical role when you eventually ask customers for reviews, referrals, or votes—and how responding to negative reviews can turn dissatisfied customers into long-term advocates.

Throughout the episode, they share practical insights on community engagement, marketing consistency, and leveraging local recognition to build credibility and attract more customers.

If you want to strengthen your reputation, increase conversions, and position your business as a trusted leader in your market, this episode offers a clear roadmap for doing exactly that.

And for more strategies to grow your cleaning business, access our free training → profitcleaners.com/masterclass

Highlights:

(00:42) The big announcement: winning Best of the City in the house cleaning category after eight years of competing.

(02:24) Competing against a well-established franchise—and what finally helped them secure the win.

(03:08) Why social proof—reviews, testimonials, and awards—plays a critical role in customer buying decisions.

(05:39) Community engagement strategies: using email and text campaigns to activate customer support during voting periods.

(08:07) The concept of making “deposits” with customers throughout the year before asking for reviews or votes.

(11:39) How responding to negative reviews can resolve issues and strengthen customer relationships.

(12:41) Strategic partnerships with other local businesses to expand reach and cross-promote services.

(16:42) Leveraging social media, community initiatives, and local PR to increase brand visibility.

(19:17) Why consistent content and communication strengthen customer engagement.

(21:20) The key takeaway: building goodwill in your community creates long-term support and trust.

Links/Resources Mentioned:

Profit Cleaners Website
Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/