TRANSFER OWNERSHIP IS CRUCIAL FOR REFERRALS

REFERRALS COME FROM THOSE WHO PAY. THE PERSON PAYING FEELS OWNERSHIP AND ARE WANTING OTHERS TO HAVE WHAT THEY NOW OWN.

When we give product of services for free, there is not a sense of ownership. Without a sense of ownership, then there are not referrals.

For a sale to happen, there must be a transfer of ownership. Along with this transfer of ownership comes a transfer of value. When we don't transfer value, then there is no real transfer of ownership.

Why is it important for the transfer of ownership in sales?

• The receiving party MUST feel that they own what is now in their possession.
• If there is no ownership transfer, then the receiving party does not feel what they are receiving is actually theirs. This allows them to freely give it up when they face complications.
• The receiver feels that they can adapt what they are receiving to make it work when things get difficult.

What is an appropriate transfer of value?

• Easiest form of transfer is money.
• Trading services can be done but putting an equal value becomes more difficult.
• Hardest form of transfer is a future payment.

What are we missing on this list? Reach out to us and let us know.
Scott Schlofman
Mike Williams

Scott Schlofman
Mike William

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