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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
#93 - Marketing Lessons From A Viral 90s TV Campaign
In this week's episode of The Marketing Guide Podcast we look back on an marketing and advertising campaign from over 30 years ago that created a viral product that every little girl wanted. Clark's "Magic Steps" were the go to shoes and made every little girl feel like a princess.
In this episode I am breaking down the key elements of this viral campaign and giving you actionable steps you can take to use these timeless marketing techniques in your business.
What you will learn:
- How this campaign still sticks with people over 30 years later
- They key thing they did to ensure that this product was a success
- One thing they did that made their campaign a success and you can use this too
- The type of marketing that is often discounted but still works today
- The strategy that helped make this advert stand out
- Why the product was so desirable
Links from the show:
Watch "Clarks Magic Steps" Advert
https://lauraomahony.com/episode93/
Episode 58 - 7 Simple Steps To A Clear Marketing Message With Dr J.J. Peterson of Storybrand
www.lauraomahony.com/episode58
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