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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
Episodes
154 episodes
The Secret to Staying Consistent (Even When You Feel Like Giving Up)
If you’ve ever felt stuck, overwhelmed, or ready to quit then this episode is the permission slip you didn’t know you needed. We’re breaking down the real reason consistency feels so hard… and the surprising shifts that make it easier ...
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#153: The Storytelling Shift: How to Make Social Media Actually Work for You
In this episode of The Marketing Guide, Laura breaks down how to use storytelling to create more connection, engagement, and impact on social media. It’s an easy-to-listen, practical deep dive into why s...
#152: How to Know When It’s Time to Pivot (And What to Do Next)
In this episode of The Marketing Guide, Laura O’Mahony breaks down one of the most important, and often confusing, decisions business owners face: knowing when to pivot. If your business feels stuck, misaligned, or in need of a ...
#151: 10 Ways to Prepare for Black Friday Without the Overwhelm
Black Friday and Cyber Monday can feel overwhelming, especially for small business owners juggling marketing, sales, and day-to-day operations. In this episode, Laura breaks down simple, stress-free ways to prepare for the biggest shopping week...
#150: How to Set Your Day Up for Success: Why a Morning Routine Matters
In this episode, Laura shares how having a simple morning routine can completely change the way you show up each day. If you often feel like you’re chasing your tail or running from one thing to the next, this one’s for you.You’ll learn ...
#149: How to Overcome Social Media Exhaustion for Small Business Owners
Feeling like you want to delete Instagram, throw your phone out the window, and forget social media ever existed? 😅 You’re not alone, and this episode is exactly what you need.In today’s episode of The Marketing Guide, Laura O’Mah...
#148: Thinking of Creating an Online Course? Here’s the Smart Way to Do It
What This Episode Is AboutEver wondered what it really takes to launch an online course from scratch? In this solo episode, I’m pulling back the curtain on how I created and launched my course Confident on Camera,
#147: Messy Action: The Key to Overcoming Procrastination
In this week’s episode, Laura dives deep into one of the biggest secrets behind every successful business owner, creator, and dream chaser: messy action.If you’ve ever waited for the “perfect” time to launch, post, or start, this ...
#146 Success Leaves Clues: 7 Ways to Grow Your Business Faster
Episode 146: Success Leaves Clues – How to Use What’s Already Working to Grow Your BusinessEver feel like you’re constantly reinventing the wheel in your business? The truth is, you don’t have to. Success leaves clues, and if you know wh...
#145 - We're hitting pause and taking a quick break!
Links from the show:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 J...
#144 - Comparison, Impostor Syndrome & Feeling Unmotivated - An Interview with Lorna Butler PDC Coaching -
In this week's episode of The Marketing Guide, we have Lorna Butler of PDC Coaching again on the podcast. We discuss topics like comparison, impostor syndrome, feeling unmotivated and letting fear get in your way.what you will learn ...
#143 - Social Media Content Ideas You Can Try Today
As a small business owner, it can be hard to come up with content ideas for your social media platforms all of the time. You are running a business and are busy with everything else the last thing you need is to try and think of content ideas. ...
#142 - Meta Business Suite - The Free Tool Every Small Business Needs To Know!
As Small Business Owners it can be overwhelming. We have so many jobs to do and social media can seem never-ending. Don't worry here comes Meta Business Suite to the rescue! Meta Business Suite allows you to manage all your business activity on...
#141 - How To Make More Money Using Affiliate Marketing – The Ultimate Guide
In this episode of The Marketing Guide, I am teaching you all about affiliate marketing. I will teach you how you can use affiliate marketing to make more passive income for your business and how you can set up an affiliate programme for your b...
#140 - Networking Made Simple For Small Business Owners
A complaint I often hear from those running a business is that it can feel lonely and isolating and their families just don't get it as they are not in it. Networking can have a massive benefit for business owners as it can allow you to make co...
#139 - How to Journal: 10 Helpful Tips for Beginners
If you want to understand how to journal for self-growth and you want some journal examples then this episode is perfect for you. If you are new to journalling and want to know how to journal for beginners, then we've got 10 helpful tips. ...
#138 - 5 Ways To Make Your Instagram Marketing Easier In 2023
Most business owners will tell you that Instagram stresses them out. They feel like they HAVE to show up, they HAVE to create content, they HAVE to be perfect, they HAVE to compete but in 2023 let's say no to HAVE to! In this episode of The Mar...
#137 - What is Entrepreneurial Burnout? How To Recognise And Overcome It. (Rebroadcast)
What is Entrepreneurial Burnout? How To Recognise And Overcome It.The word Burnout was first used by psychologist Herbert Freudenberger. His description in 1974 stated that burnout is “a depletion or exhaustion of a person’s physical...
#136 - How To Overcome Your Fears in Business
Fear keeps us safe. Fear keeps us in our comfort zone. By giving into fear and not making fear our friends, we are missing out on opportunities in our business that may be stunting our growth or keeping us from reaching our potential. Fear can ...
#135 - Year-End Business Review 2022: Your Essential Guide
December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes w...
#134 - 10 Ways To Prepare For The Holiday Season As A Small Business Owner
In this episode of The Marketing Guide Podcast, I am sharing with you 10 tips to prepare for the holiday season and the month of December. We all know that the month of December can be crazy busy and the month sometimes ends up running us rathe...
#133 - The Ultimate Guide to Using Quizzes in Your Marketing Strategy
In this week's episode of The Marketing Guide Podcast (For Small Business Owners), we break down how you can use quizzes as part of your marketing strategy for your business. Quizzes are an often overlooked method in marketing and ...
#132 - Should Your Business Be Using BeReal? A Guide to the Latest Social Media App
On this week's episode of The Marketing Guide, we are talking about the cool new kid on the social media block - BeReal. BeReal is a simple photo-sharing app that encourages real, raw authentic content. So why as a small business owner or brand...
#131 - How to Get On The Instagram Explore Page
In this week's episode of The Marketing Guide, we dive into the explore page on Instagram. We talk about: what is the Instagram explore pageHow the Instagram explore page algorithm workswhat are the Benefits o...
#130 - 14 Creative Black Friday Marketing Ideas for Small Business (Replay)
We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special of...