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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
Episodes
145 episodes
#145 - We're hitting pause and taking a quick break!
Links from the show:📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review🔥 J...
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6:36
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#144 - Comparison, Impostor Syndrome & Feeling Unmotivated - An Interview with Lorna Butler PDC Coaching -
In this week's episode of The Marketing Guide, we have Lorna Butler of PDC Coaching again on the podcast. We discuss topics like comparison, impostor syndrome, feeling unmotivated and letting fear get in your way.what you will learn ...
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Episode 144
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53:25
#143 - Social Media Content Ideas You Can Try Today
As a small business owner, it can be hard to come up with content ideas for your social media platforms all of the time. You are running a business and are busy with everything else the last thing you need is to try and think of content ideas. ...
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Episode 143
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27:47
#142 - Meta Business Suite - The Free Tool Every Small Business Needs To Know!
As Small Business Owners it can be overwhelming. We have so many jobs to do and social media can seem never-ending. Don't worry here comes Meta Business Suite to the rescue! Meta Business Suite allows you to manage all your business activity on...
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Episode 142
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32:26
#141 - How To Make More Money Using Affiliate Marketing – The Ultimate Guide
In this episode of The Marketing Guide, I am teaching you all about affiliate marketing. I will teach you how you can use affiliate marketing to make more passive income for your business and how you can set up an affiliate programme for your b...
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Episode 141
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35:53
#140 - Networking Made Simple For Small Business Owners
A complaint I often hear from those running a business is that it can feel lonely and isolating and their families just don't get it as they are not in it. Networking can have a massive benefit for business owners as it can allow you to make co...
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Episode 140
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32:26
#139 - How to Journal: 10 Helpful Tips for Beginners
If you want to understand how to journal for self-growth and you want some journal examples then this episode is perfect for you. If you are new to journalling and want to know how to journal for beginners, then we've got 10 helpful tips. ...
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Episode 139
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26:25
#138 - 5 Ways To Make Your Instagram Marketing Easier In 2023
Most business owners will tell you that Instagram stresses them out. They feel like they HAVE to show up, they HAVE to create content, they HAVE to be perfect, they HAVE to compete but in 2023 let's say no to HAVE to! In this episode of The Mar...
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Episode 138
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42:48
#137 - What is Entrepreneurial Burnout? How To Recognise And Overcome It. (Rebroadcast)
What is Entrepreneurial Burnout? How To Recognise And Overcome It.The word Burnout was first used by psychologist Herbert Freudenberger. His description in 1974 stated that burnout is “a depletion or exhaustion of a person’s physical...
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Episode 137
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33:27
#136 - How To Overcome Your Fears in Business
Fear keeps us safe. Fear keeps us in our comfort zone. By giving into fear and not making fear our friends, we are missing out on opportunities in our business that may be stunting our growth or keeping us from reaching our potential. Fear can ...
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Episode 136
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30:25
#135 - Year-End Business Review 2022: Your Essential Guide
December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes w...
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Episode 135
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30:56
#134 - 10 Ways To Prepare For The Holiday Season As A Small Business Owner
In this episode of The Marketing Guide Podcast, I am sharing with you 10 tips to prepare for the holiday season and the month of December. We all know that the month of December can be crazy busy and the month sometimes ends up running us rathe...
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32:03
#133 - The Ultimate Guide to Using Quizzes in Your Marketing Strategy
In this week's episode of The Marketing Guide Podcast (For Small Business Owners), we break down how you can use quizzes as part of your marketing strategy for your business. Quizzes are an often overlooked method in marketing and ...
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32:26
#132 - Should Your Business Be Using BeReal? A Guide to the Latest Social Media App
On this week's episode of The Marketing Guide, we are talking about the cool new kid on the social media block - BeReal. BeReal is a simple photo-sharing app that encourages real, raw authentic content. So why as a small business owner or brand...
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Episode 132
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22:34
#131 - How to Get On The Instagram Explore Page
In this week's episode of The Marketing Guide, we dive into the explore page on Instagram. We talk about: what is the Instagram explore pageHow the Instagram explore page algorithm workswhat are the Benefits o...
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Episode 131
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22:34
#130 - 14 Creative Black Friday Marketing Ideas for Small Business (Replay)
We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special of...
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Episode 130
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39:59
#129 - 5 Steps to Find Your Ideal Niche In Business
In this episode of The Marketing Guide, we talk all about NICHING and discuss what is niching, the benefits of having a niche, how to pick your niche (easy 5 steps) and some examples of niches in business.Links:
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Episode 129
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23:43
#128 - 10 Free Marketing Ideas For Small Businesses
In this episode of The Marketing Guide, I am sharing with you some free marketing ideas that will have a big impact on your business. Links:📢 How to Leave a review...
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Episode 128
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34:30
#127 - Instagram Account Audit: A Step-By-Step Guide For Small Business Owners (replay)
Your Instagram account is not what it used to be. Engagement is down. You are not attracting the right followers. Nobody is replying to your stories. Only your friends are liking your reels. If this is you then it's time to perform an I...
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Episode 127
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29:18
#126 - 6 Ways Small Business Owners Can Prepare For A Successful Fourth Quarter (Q4)
Imagine if you could finish out your year with your best quarter yet. You feel like the last quarter of the year could be your most successful but you don't know how to plan for it and how to prepare for it. You're already a busy entrepreneur a...
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Episode 126
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31:36
#125 - 5 Reason You Procrastinate And How To Overcome It
We all know the feeling of having a looming deadline or a big project to finish and you tell yourself that you will start straight away but before you know it you are scrolling Facebook, watching Netflix, cleaning out your wardrobe - literally ...
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Episode 125
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23:44
#124 - 8 Ways to Develop A More Positive Money Mindset
Imagine finally being able to say goodbye to financial stress and say hello to a positive money mindset. You wake up feeling happy and excited about your finances and knowing that you've got control and planned for your future. Everywhere you l...
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Episode 124
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44:06
#123 - SEO (Search Engine Optimisation) for Beginners: Your Essential Guide
On this week's episode of The Marketing Guide Podcast, we are talking all about SEO (Search Engine Optimization/Optimisation)I am sharing tips with you to get you more visitors to your website or blog and get more conversions and s...
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Episode 123
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40:57
#122 -How To Grow Your Email List With Instagram
In today's episode of The Marketing Guide, we are talking all about growing your email list using Instagram. Building an email list is essential because it's the best way to build a relationship with potential customers and has a higher ...
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Episode 122
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27:40
#121 - How To Build Trust & Increase Sales With Brand Consistency
In this week's episode of The Marketing Guide, we are talking all about brand consistency, what is it, how it can help you grow, and why it matters for your small business. Think of Mc Donalds and what is the first thing you think o...
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Episode 121
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26:42