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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
#120 - How To Reach More People On Instagram
On Instagram, it has gotten harder and harder for our content to reach the right people. Instagram is making us work harder to get our content seen. Reach on Instagram poses a problem for a lot of people. You are working hard putting out this great content only for it to be seen by fewer and fewer people. How can you fix that and what can you do to increase your reach?
In today's episode I am sharing what is reach, the difference between reach and impressions, why reach matters, and ways to increase your organic reach so that you can get your content seen by more people.
- Understanding what reach is
- The difference between reach and impressions
- why reach matters
- 6 practical and easy ways to increase your reach today
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🎙 Mentioned in the show: Episode 118 - The Key to Creating Viral Content on Instagram - https://lauraomahony.com/episode118