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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
04 Everything you need to know to get started with Email Marketing
In this episode of the Marketing Guide, you are going to learn why you need an email list, the advantages of email marketing, how to get subscribers when you don’t have a list yet, ways to get people to sign up to your list, what a lead magnet is and why you need one, what to send out to your list once you have one, email automation explained and which email platform you should choose.
Take Note: Make sure you grab a pen and paper and get ready to take some notes because there is pure gold in this episode I promise.
Links mentioned in this episode
Canva: Easily create lead magnets for your business including checklists, ebooks and so much more. Link: canva.com
Free ebook "Going Live on Instagram - a step-by-step guide" This is an example of a free lead magnet that I use for my business as mentioned in the episode. Download it here: https://lauraomahony.com/
Flodesk: The email marketing platform that I 100% Recommend. You can save 50% off your monthly subscription (for life) and enjoy all of the great features for only $19 per month. Get a 30 Day free trial with no credit card needed https://flodesk.com/c/6SYNAZ (aff link)