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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
14 - How to STAND OUT and build a brand on Instagram for Small Business
It's time for something new and this week I am bringing you on a LIVE Instagram coaching session with a small business who is looking to build their following and their brand on Instagram.
Have you ever struggled with growing your following on Instagram or you are a small business that is spending lots of time on the app without any enquires, sales or DMs? Then this is the perfect episode for you.
In this episode I break down my strategy for the following:
- The best type of content to post for your business
- How to stand out on Instagram and make your business memorable
- The best ways to collaborate with other businesses in your niche
- How you can earn income from collaborations
- How collaborations can grow your following
- Why you need to use Instagram Live
- Building the Know, Like and Trust Factor
- How to Repurpose your content in different ways
- So, so much more
This is a value-packed episode and I hope that after you listen to it you are inspired to take action in your small business and implement some of the many things you learned in this episode.
Thank you to Jenee Owens from Mystical Moon for taking part in this episode. You can find her on Instagram here.
Links:
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Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ
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Got Questions? DM me on Instagram:
https://www.instagram.com/lauraomahonydotcom/