.png)
The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
23 - Step-by-step guide to defining your Ideal Customer Avatar
Understanding your Ideal Customer Avatar is key to growing your Instagram account and business online. An ICA focuses on one single ideal customer and outlines everything about them. By clarifying who your ideal customer persona is then you can clarify your messaging and create content that is made 100% just for them.
In this week's episode, I help you define your Ideal Customer Avatar and help you understand the importance of doing this exercise in the first place.
Flodesk
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ
Leave a review & get a "shoutout for your business" on Android:
https://www.podchaser.com/podcasts/the-marketing-guide-1185324
Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4
Dm me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
Email me: hello@lauraomahony.com