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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
25 - Copywriting that Converts : A step-by-step guide
Hands up if you can relate to the following scenario:
You sit down to write out your Instagram captions/email newsletter/blog post and you stare blankly at the screen trying to come up with the perfect opening line and you start it then delete it then start it again and finally you just give up. In today’s episode, I am teaching you all about copywriting and how you can use it for your business to drive enquires and sales.
In this episode you will learn:
- What is copywriting?
- What does good copywriting do for your business?
- Where do you use copywriting in your business?
- 3 Common mistakes people make when it comes to copywriting
- 5 copywriting formulas you can use in your business today
Links:
Episode 23 of The Marketing Guide: Step-by-step guide to defining your Ideal Customer Avatar (ICA)
https://lauraomahony.com/episode23/
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Leave a review get a "shoutout for your business" on Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4
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https://www.instagram.com/lauraomahonydotcom/
Email me: hello@lauraomahony.com