The Marketing Guide

25 - Copywriting that Converts : A step-by-step guide

October 19, 2020 Laura O'Mahony Episode 25
The Marketing Guide
25 - Copywriting that Converts : A step-by-step guide
Show Notes

Hands up if you can relate to the following scenario:

You sit down to write out your Instagram captions/email newsletter/blog post and you stare blankly at the screen trying to come up with the perfect opening line and you start it then delete it then start it again and finally you just give up. In today’s episode, I am teaching you all about copywriting and how you can use it for your business to drive enquires and sales. 

In this episode you will learn:

  • What is copywriting?
  • What does good copywriting do for your business?
  • Where do you use copywriting in your business?
  • 3 Common mistakes people make when it comes to copywriting
  • 5 copywriting formulas you can use in your business today

Links:

Episode 23 of The Marketing Guide: Step-by-step guide to defining your Ideal Customer Avatar (ICA)
https://lauraomahony.com/episode23/

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