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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
#43 - Everything you need to know about Instagram Insights (& how to grow your account)
In order to grow your Instagram account, you first need to understand what is working and what is not working on your account and the best place to understand that is your Insights.
On the show today I am teaching you all about Instagram Insights, how you can get them, how to strategically use them for your business, how they can help you create content and much more. Stay tuned to the end of the episode and I'll be teaching you my tried and tested method for content creation using the data from your Insights.
In this episode you will learn:
- What are Instagram Insights
- Why should you care about Insights?
- How to Access your Instagram Insights
- The different types of Insights available
- How to use your Insights to create content
- Why you need to use Insights in your content strategy
- and much more
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