The Marketing Guide

The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.

From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.

With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.

If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.

Website: www.lauraomahony.com

Instagram: instagram.com/lauraomahonydotcom/

All Episodes

The Marketing Guide

#46 - The essential guide to content pillars for Instagram (& how to use them for your brand)

March 22, 2021 • Laura O'Mahony • Episode 46

0:00 | 26:56

In this episode of The Marketing Guide Podcast, I am going to be talking about content pillars and how you can use them within your Instagram strategy and how you can use them to make your content planning easier.

What you will learn in this episode:

What Are Content Pillars?
Why you Need Content Pillars for your brand.
How to define your content pillars
How to come up with content ideas for each of your pillars
Use your content pillars when planning your content calendar

Links from the show:

Episode 9: How to batch a month of Instagram Posts (and save time)
http://lauraomahony.com/episode9

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/

Content Research:
https://answersocrates.com/ or https://answerthepublic.com/

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400