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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
#51 - 8 Easy Lead Magnets to grow your email list today
You know that you don't own your followers on any social media platform. If hackers forbid you lost your social media accounts in the morning you need another medium to communicate with your audience. Email marketing is the perfect solution for this.
You also know that your followers on social media are not going to just hand over their email address without a good reason to either. In this week's episode of The Marketing Guide Podcast, I explore eight different methods to create a lead magnet for your business and talk about the one simple lead magnet that I created 12 years ago that got people on my mailing list and it still works today!
What you will learn in this episode
- Eight different types of lead magnets
- How to set up your lead magnet to deliver via email
- What email service provider I use to do this
- My preferred method for creating easy lead magnets
- Websites where you can get free templates for creating lead magnets
- Creating a lead magnet from something you may already have created
- and much more
Links from the show:
The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass
Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ
Lead Magnet ebook
https://crmrkt.com/4J0wq5
https://crmrkt.com/VKAjDk
How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review
NEW: 1:1 Instagram Coaching - Find out more:
https://lauraomahony.com/coaching/
Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
Link to the step-by-step guide:https://lauraomahony.com/episode47
Email me: hello@lauraomahony.com
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All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400