The Marketing Guide

#61 - How The Instagram Algorithm Works in 2021

July 05, 2021 Laura O'Mahony Episode 61
The Marketing Guide
#61 - How The Instagram Algorithm Works in 2021
Show Notes

There are a lot of misconceptions out there save is the new like etc false information being spread about the algorithm.

We've all seen those posts "the new algorithm" and how saves are the new likes etc 

Instagram is shedding more light on how the app's technology works and how it impacts the experiences that people have across the app.

If you have ever asked "How does Instagram decide what shows up for me first?”; “Why do some of my posts get more views than others?"; and "How does Instagram decide what to show me in Explore?" "How does the algorithm affect my business account" then today's episode is perfect for you. 

what you will learn in this episode:

  • What is “the algorithm”?
  • How Instagram ranks Feed and Stories
  • The most important signals across Feed and Stories
  • What is “Shadowbanning” and Instagrams latest update
  • How Instagram ranks Explore
  • How Instagram ranks Reels
  • How you can influence what you see on the app and protecting yourself


Links from the show:

Episode 22 of The Marketing Guide -
10 Hacks to Increase Your Instagram Engagement
lauraomahony.com/episode22

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

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