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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
#64 - 12 Ways To Leverage Social Media To Grow Your Email List
We all know that email is super effective but it can be hard to get people on to your email list. I've bad news for you nobody wants to sign up to get your newsletter! People want something in exchange for their email addresses.
we've covered lead magnets also known as freebies in a couple of previous episodes of the podcast and today I am giving you some tips as to how you can use social media to grow that email list and convert followers to buyers.
What you will learn:
- what you need to promote on social in order to get more people onto your email list
- The one social tool that you might be neglecting in growing your list
- What you need to include in your marketing strategy in order to grow your list
- What you need to include along with your blog posts
- The ask you can make that will get you more subscribers
- The method of getting more subscribers that most people think is outdated
- and much more
Links from the show:
Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ
Kickoff Labs
https://kickofflabs.com/
Episode 4 - Everything you need to know to get started with Email Marketing
https://lauraomahony.com/episode4/
Episode 19 -How to easily create a lead magnet
https://lauraomahony.com/episode19/
Episode 51 - 8 Easy Lead Magnets to grow your email list today
https://lauraomahony.com/episode51
How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review
Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
Email me: hello@lauraomahony.com
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All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400