.png)
The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
#65 - 8 Copywriting Tips For Emails That Convert (Get more opens & Clicks)
How many emails do you open every day? What makes you click that open button? Chances are it's down to good copywriting. If you want to understand how you can craft emails that get more opens and clicks and write emails that resonate with your ideal audience then this episode of The Marketing Guide is for you.
In this episode we discuss:
- What is email copywriting
- Why subject line matters and where is the best place to draw inspiration from
- The one area that you may be neglecting in your email that really matters
- Why do you need to be personal and what that looks like
- Why keeping it simple matters and two apps to write better emails
- The one thing you need at the end of your email
Links from the show:
Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ
Hemingway Editor
https://hemingwayapp.com/
Grammarly
https://www.grammarly.com/
How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review
Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
Email me: hello@lauraomahony.com
__________________________________
All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400