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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
#71 - 8 Sales Psychology Hacks for Small Business Owners
In this week's episode, we are talking all about sales psychology and how you can hack tactics for your business. Using sales psychology hacks will help you make more sales in your business, get your customers to take action faster and bolster your bottom line.
What you will learn:
- The tactic that all the big stores use including Amazon
- The response that you need to invoke with your marketing
- Why people don't want to lose out and how to use that for your marketing
- The pricing principle that will help you sell more
- Study results that will teach you how to sell more product
- Why commas and full stops matter in pricing
- The effect that means your customers feel indebted to you
- and much more...
Links from the show:
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Home Store & More "The Reunion"
https://youtu.be/4xN8ihn6LDU
John Lewis - Christmas Ad
https://youtu.be/3kkfYYB0Rao
Book - Contagious: Why Things Catch On - Jonah Berger
Link here
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