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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
#83 - Top Social Media Trends & Predictions for 2022
Social media can be ever-changing (on the daily at the moment it seems) am I right? It can be hard to keep up with all of these changes and to know where social is headed. In this episode of the podcast, I break down some of the trends and predictions for where social media is headed for 2022 and share with you what you as an entrepreneur or small business owner can do to ensure that you keep on top of social media changes and get the best return for the time you invest in social media.
What I discuss in this episode:
- The type of content that will dominate social media in 2022
- What is happening with shopping and social in the next year
- The type of content that most people will prefer in 2022
- The social media medium that is about to take over in 2022
- What brand are doing about the Ideal Customer Avatars
- The new technology will we see more and more of in 2022
- The content that will is 81% more likely to convert a customer in 2022
- What social media platform is set to dominate in 2022
- The big bold move some huge brands are taking with social
Links from the show:
Episode 23 - Defining your Ideal Customer Avatar
https://lauraomahony.com/episode23
Get the Plan Your Year ebook:
https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9
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Email me: hello@lauraomahony.com