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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
#121 - How To Build Trust & Increase Sales With Brand Consistency
In this week's episode of The Marketing Guide, we are talking all about brand consistency, what is it, how it can help you grow, and why it matters for your small business.
Think of Mc Donalds and what is the first thing you think of? The golden arches? The red packaging or Ronald McDonald? Worldwide Mcdonald's is recognizable no matter what country you are in and they have done this through brand consistency and brand recognition.
In today's episode, we are diving into the topic of branding consistency and we discuss:
- what is brand consistency?
- why does brand consistency matter?
- 5 ways to create a consistent brand
📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review
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🎙 Mentioned in the show: Episode 118 - The Key to Creating Viral Content on Instagram - https://lauraomahony.com/episode118
☕️ Starbucks Brand Guidelines - https://creative.starbucks.com/