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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
#148: Thinking of Creating an Online Course? Here’s the Smart Way to Do It
What This Episode Is About
Ever wondered what it really takes to launch an online course from scratch? In this solo episode, I’m pulling back the curtain on how I created and launched my course Confident on Camera, the behind-the-scenes story, the wins, the mistakes, and the lessons I’d take into my next launch.
If you’ve been thinking of creating your own course (or any product or service), this episode is for you.
In This Episode:
- Why I Created the Course
- Validating the Idea
- Planning & Creating
- Building the Buzz
- Launch Week
- What I’d Do Differently
- Results & Impact
Mentioned in This Episode
- Course: Confident on Camera
- Platform: Stan Store
- Tools: Flodesk
- Laura O'Mahony Website