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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
#151: 10 Ways to Prepare for Black Friday Without the Overwhelm
Black Friday and Cyber Monday can feel overwhelming, especially for small business owners juggling marketing, sales, and day-to-day operations. In this episode, Laura breaks down simple, stress-free ways to prepare for the biggest shopping weekend of the year. From setting intentional goals to warming up your audience and planning your content, these tips will help you show up confidently and create offers that feel good for both you and your customers.
If you want a calm, clear approach to BFCM that doesn’t rely on pressure or manipulative tactics, this one’s for you.
In This Episode, You’ll Learn:
- Why setting the right goals makes everything else easier
- How to create offers your audience actually wants
- What to do now to warm up your email list
- The simple tweaks that make your website more BFCM-ready
- How to plan content without burning out
- The overlooked steps that reduce stress during the sale
(…and a few reminders to protect your energy along the way.)
Resources & Links:
✨ Black Friday Marketing Kit — Your plug-and-play toolkit for planning, promoting, and selling ethically this Black Friday. Includes email templates, social captions, offer ideas, and your full prep checklist.
Grab it here: BLACK FRIDAY MARKETING KIT
🎙 Listen & subscribe on YouTube, Spotify, Apple Podcasts, wherever you tune in.
✈️ Please share this episode with someone who might enjoy it.