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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
#153: The Storytelling Shift: How to Make Social Media Actually Work for You
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In this episode of The Marketing Guide, Laura breaks down how to use storytelling to create more connection, engagement, and impact on social media.
It’s an easy-to-listen, practical deep dive into why stories work, and how to use them in your marketing without overthinking it.
Here’s what we cover:
- What storytelling really means for social media
- Why stories cut through the noise (and outperform “tips” content)
- The simple elements every good story needs
- How to tell stories across platforms like Instagram, TikTok, LinkedIn & more
- Seven story types that work for every business (motivating, selling, connecting, explaining & more)
- Real examples of brands using storytelling brilliantly
- How to start using stories even if you feel like you “don’t have any”
Perfect for:
Small business owners, creators, and anyone who wants their content to feel more human, memorable, and meaningful.