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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
03 The anatomy of a highly engaging Instagram post
The reason that your content is not doing well on Instagram has nothing to do with the algorithm. it's not that you are not been seen by your audience it has 100% to do with the type of content you are putting out there. In today’s episode, we are going to discuss the anatomy of the perfect Instagram post and I give you a step by step guide to creating content that gets all the likes, shares and saves.
This episode is brought to you by my free ebook: Going Live on Instagram a step-by-step guide. You can download on my website www.lauraomahony.com
What you will learn in this episode: Today I am giving you the formula for a highly engaging Instagram post. No more crickets when you post. You will learn about captions and why they matter, images and which type to use, hashtags and which ones to use and additional features you may not even know existed like alt text.
Come say hi on Instagram and send me a DM: @lauraomahonydotcom