23 - Step-by-step guide to defining your Ideal Customer Avatar

Understanding your Ideal Customer Avatar is key to growing your Instagram account and business online. An ICA focuses on one single ideal customer and outlines everything about them. By clarifying who your ideal customer persona is then you can clarify your messaging and create content that is made 100% just for them.   

In this week's episode, I help you define your Ideal Customer Avatar and help you understand the importance of doing this exercise in the first place.

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