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The Marketing Guide
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
The Marketing Guide
#61 - How The Instagram Algorithm Works in 2021
There are a lot of misconceptions out there save is the new like etc false information being spread about the algorithm.
We've all seen those posts "the new algorithm" and how saves are the new likes etc
Instagram is shedding more light on how the app's technology works and how it impacts the experiences that people have across the app.
If you have ever asked "How does Instagram decide what shows up for me first?”; “Why do some of my posts get more views than others?"; and "How does Instagram decide what to show me in Explore?" "How does the algorithm affect my business account" then today's episode is perfect for you.
what you will learn in this episode:
- What is “the algorithm”?
- How Instagram ranks Feed and Stories
- The most important signals across Feed and Stories
- What is “Shadowbanning” and Instagrams latest update
- How Instagram ranks Explore
- How Instagram ranks Reels
- How you can influence what you see on the app and protecting yourself
Links from the show:
Episode 22 of The Marketing Guide - 10 Hacks to Increase Your Instagram Engagement
lauraomahony.com/episode22
Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ
How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review
Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
Email me: hello@lauraomahony.com
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All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400
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