
The Hard Truth About B2B eCommerce
This podcast is all about B2B eCommerce with a focus on helping manufacturers and distributors modernize their businesses. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger SVP of https://zaelab.com and Timothy Peterson who can help you with all things B2B eCommerce.
The Hard Truth About B2B eCommerce
Penny Wise, Pound Foolish With Ben Rudnick From Fun Hat
In episode 17, we talk about why distributors and manufacturers need to invest more in eCommerce to stay competitive. Often times going with the cheaper solution or under-investing in eCommerce can cost much more in terms of lost opportunity and growth potential. As manufacturers go direct to consumers there is even more need for distributors to come up with an eCommerce strategy that will make them competitive as the playing field becomes wide open. Ben has worked with distributors and manufacturers for decades in B2B eCommerce and has worked with many platforms like Infor Storefront, Magento, Insite, Unilog, and other B2B focused eCommerce platforms. Ben is also a search expert and has extensive experience helping B2B companies generate more revenue via better onsite search.