The Hard Truth About B2B eCommerce

Scaling An Enterprise B2B Brand With eCommerce

November 11, 2020 Isaiah Bollinger Season 2 Episode 4
The Hard Truth About B2B eCommerce
Scaling An Enterprise B2B Brand With eCommerce
Chapters
The Hard Truth About B2B eCommerce
Scaling An Enterprise B2B Brand With eCommerce
Nov 11, 2020 Season 2 Episode 4
Isaiah Bollinger

Our latest guest, Colleen Romero, has helped several massive companies scale their B2B operation online, such as leading brands like Napa auto parts.   We discuss what B2B companies need to do to build and implement a successful B2B eCommerce strategy.  We also cover topics such as why do companies struggle with marketing in B2B and how B2B eCommerce marketing is different from B2C. We discuss leading B2B eCommerce platforms and how to working with agencies. We also discuss what Colleen thinks it takes to find good agencies and make agency relationship successful.

Show Notes

Our latest guest, Colleen Romero, has helped several massive companies scale their B2B operation online, such as leading brands like Napa auto parts.   We discuss what B2B companies need to do to build and implement a successful B2B eCommerce strategy.  We also cover topics such as why do companies struggle with marketing in B2B and how B2B eCommerce marketing is different from B2C. We discuss leading B2B eCommerce platforms and how to working with agencies. We also discuss what Colleen thinks it takes to find good agencies and make agency relationship successful.