The Hard Truth About B2B eCommerce

Branding & Video Marketing For B2B eCommerce With Guy Bauer

March 24, 2021 Isaiah Bollinger Season 2 Episode 15
The Hard Truth About B2B eCommerce
Branding & Video Marketing For B2B eCommerce With Guy Bauer
Chapters
The Hard Truth About B2B eCommerce
Branding & Video Marketing For B2B eCommerce With Guy Bauer
Mar 24, 2021 Season 2 Episode 15
Isaiah Bollinger

Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. In this episode, we discuss how B2B companies need to simplify and improve the communication of their brand to stand out. Many companies simply look the same in the B2B space and fail to communicate their unique selling proposition through video, their website copy, or their brand.


Show Notes

Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. In this episode, we discuss how B2B companies need to simplify and improve the communication of their brand to stand out. Many companies simply look the same in the B2B space and fail to communicate their unique selling proposition through video, their website copy, or their brand.